About ELEVATE Basketball Training
Our Mission
At ELEVATE Basketball & Performance Training in Concord, our mission is to deliver exceptional basketball training for athletes of all levels. We strive to create a positive and encouraging environment that promotes growth both on and off the court. We are proud to celebrate over 10 years of serving the Concord community!
We offer:
** Basketball Training
** AAU Teams (boys and girls)
** Birthday Parties
** Camps / Clinics
** Gym Rentals
Join us at ELEVATE Basketball Concord CA to experience the best in basketball training!
Our Trainers
Jim Croy – Founder/Head Trainer
Jim has been coaching and training athletes in basketball since graduating from college in 1998. He graduated from Northgate, where he was a two-time league MVP and a three-time 1st Team All League player. Jim holds the school records for points in a game (40), rebounds in a game (20), and free throws made in a game (17). He is also first in career rebounding (777) and second in points (1,660). Jim started his college career at Division 1 Cal Poly and finished up at Westmont College, where he was named Defensive Player of the Year. Coach Jim was inducted into the Northgate Hall of Fame and is currently the Head Girls Varsity Basketball Coach at ELEVATE, an esteemed program for basketball training in Concord.
“My training philosophy is to combine hard work and positivity… through those two things, an athlete can reach their full potential. My promise is that each athlete who walks through the doors of ELEVATE will leave in a better position both physically and mentally than when they entered.”
Kendall Holmes – Master Skills Trainer
Kendall is a highly regarded Skills Trainer at ELEVATE Basketball in Concord, where he has been for 10 years. He was a decorated player at Ygnacio Valley High School, Diablo Valley Junior College, and Fresno Pacific University. A gentle giant, Kendall instills confidence in his athletes through his positivity, attention to detail, and hard work! He has coached AAU teams for ELEVATE as well as at several high schools in the Bay Area, both on the boys and girls sides. Coach Kendall currently serves as the Head Girls JV Coach at Northgate.
Cameron "Cam Curry" – Master Skills Trainer
Coach Cam has been with ELEVATE Basketball Concord CA since 2020. He is a fan favorite and specializes in working with guards and perimeter players. In addition to his training and coaching AAU at ELEVATE, he is also on staff for the boys’ program at Acalanes.
SERVICES / OFFERINGS
ELEVATE AAU TEAMS
ELEVATE Basketball Concord offers teams focused on skill development, teamwork, and fostering a positive coaching environment.
REGISTRATION NOW OPEN - SPRING (March - May)
** Our Spring Season has SOLD OUT 4 straight seasons- don't be left out!!!
ELEVATE Basketball Concord CA provides teams for Boys in 3rd - 8th grade and Girls from 4th grade through High School.
* SEASON DETAILS - The Spring season runs from early March to May and will culminate in the JAM ON IT RENO MEMORIAL TOURNAMENT, recognized as the world's largest AAU Tournament. The fee for the Spring Season is higher than the Summer and Fall seasons due to the inclusion of this tournament, which necessitates covering team entry fees, coaches' hotels, and food. Spring Season Cost = $675 plus $250 for Memorial Weekend - TOTAL $925.
* GAMES / TOURNAMENTS - Teams will participate in 5-6 local tournaments, typically scheduled every other weekend on a Saturday or Sunday, with a few instances of back-to-back weekend tournaments. The RENO MEMORIAL WEEKEND TOURNAMENT guarantees 4 games over 3 days.
* PRACTICES will take place twice a week at Elevate, with 75-minute sessions scheduled between 5-9 PM.
* COACHES are compensated for their time, energy, effort, and organization. Many of our coaches have extensive experience coaching at the high school level and in youth basketball.
* TEAM FORMATION - If sufficient athletes are available, we will form two teams at a specific grade level, at the discretion of the program director. Traditionally, we aim to balance talent across teams at younger grades, while at older grades, we often create an A and B team. Team assignments will occur during the first two weeks of practice after evaluations have been completed. Our goal is to ensure that every player finds a place on a team and experiences a positive season. We strive to be a no-cut program that is inclusive, allowing kids and families to take pride in being part of ELEVATE Basketball Concord.
WHAT FEES INCLUDE:
**Coaching Fees
**Gym / Practice time - 2x a week
**Tournament team entry fees (includes refs)
What Fees DON'T Include:
**Travel costs (hotels / food), parent / family entry fees into tournaments
**Uniform - WE WILL BE LAUNCHING A NEW UNIFORM FOR SPRING 2026 - ALL players will need a new uniform. The cost is an additional $100 and includes a reversible uniform and an ELEVATE shooting shirt. To order, email Jim Croy at jimcroyelevate@gmail.com with your uniform size. Venmo @jim-croy $100.
TRAINING AT ELEVATE
TRAINING OPTIONS
DROP IN GROUP TRAINING
* Sundays
--> Boys 4th-7th Grade 9-10am - w/ Coach Cam $30
--> Boys 8th - High School 9:10-10am - w/ Coach Jim $40
--> Girls 7th - High School 10-10:50am w/ Coach Jim $40
PRIVATE LESSONS
* 50 minute private lessons
--> w/ Coach Jim $95 per session
--> w/ Coach Cam $75 per session
* 30 minute private lessons
--> w/ Coach Jim $55 per session
--> w/ Coach Cam $45 per session
SMALL GROUP LESSONS
* 50 minutes
--> 2-4 athletes $50 per athlete
--> 5+ athletes $40 per athlete
For personalized basketball training in Concord, both private and small group lessons can be booked directly through Coach Jim at 925.323.4527 or jimcroyelevate@gmail.com.
CANCELLATION POLICY - Notice less than 24 hours is charged at full price. 48 hour notice is charged at 1/2 price. More than 48 hours full refund.
BIRTHDAY PARTIES
CELEBRATE AT ELEVATE
Join us for over 500 fun-filled and action-packed birthday parties at ELEVATE! Come celebrate your special day with ELEVATE, the premier destination for basketball training in Concord.
At ELEVATE, your party will enjoy full access to our entire gym—there are no outside groups to interrupt your fun!
Activities offered include Basketball, Dodgeball, and Soccer, making it perfect for an exciting birthday celebration.
PARTY OPTIONS
** SLAM DUNK - Enjoy a 2-hour time block led by one of our skilled trainers. You can coordinate with the trainer to choose the activities you want to include, as well as when to eat and celebrate!
Cost - $350
Availability - Saturdays from 11 am to 9 pm
Add-on: You can extend your party with additional 30-minute increments for just $50.
Our Standard Party package accommodates 15 kids, with additional participants charged at $10 per child.
We handle the setup of tables and chairs, so you can bring in your own food, drinks, and decorations to personalize your event.
To check availability and book your party, contact Coach Jim at 925.323.4527 or via email at jimcroyelevate@gmail.com. Celebrate your birthday at Elevate Basketball Concord, CA, and make it a memorable event!
GYM RENTALS
YOUR OWN PRIVATE RUN!?!?!
ELEVATE BASKETBALL CONCORD OFFERS THE ABILITY FOR YOU TO RENT OUR FULL GYM FOR YOUR OWN PRIVATE RUN, PERFECT FOR BASKETBALL TRAINING CONCORD.
GENERAL AVAILABILITY
--> Weekday Nights 9pm on
--> Weekends 7-9am / 7pm on
--> Holidays - reach out for availability
Cost --> $75 per hour
TO CHECK AVAILABILITY AND BOOK CONTACT COACH JIM - 925.323.4527 or jimcroyelevate@gmail.com
Experience ELEVATE BASKETBALL in Concord, CA, and enjoy a personalized training environment.
CAMPS / CLINICS
CHECK BACK FOR OUR BASKETBALL TRAINING CONCORD CAMPS AND CLINIC OFFERINGS, INCLUDING ELEVATE BASKETBALL PROGRAMS IN CONCORD, CA.
Athlete Mentorship Program - ELEVATE BASKETBALL
Athlete Mentorship & Counseling
Success in sports starts with the right mindset. Our mentorship program at Elevate Basketball Concord helps young athletes build confidence, resilience, and strong character—both on and off the court. Through one-on-one guidance, we focus on leadership development, mental toughness, goal setting, time management, and life balance. Athletes learn how to handle pressure, overcome setbacks, and stay motivated.
More than just advice, this program provides genuine support, accountability, and perspective from experienced mentors who’ve been there before. At Elevate Basketball in Concord, we help young athletes not only perform better but also grow into disciplined, confident, and grounded individuals ready to succeed in basketball and in life.
Our mentorship program can be done as a one-off or as a series of check-ins to ensure your athlete feels confident on the court, in the classroom, building strong friendships, and much more!
>> Coaches / Mentors
* Jim Croy - 25 years experience coaching/training athletes. Former Division I basketball player. 8 years experience leading the Northgate High School Girls Basketball program. 8 years teaching experience with Middle and High School students.
* Jaley Croy - 3-sport High School athlete with a 4.2 GPA at Northgate High School, Division I college swimmer at Cal Baptist University. 5 years experience coaching the Woodlands Swim Team (ages 4-18). Graduate of Cal Baptist University - Psychology major / Behavioral Sciences minor.
>> Program Costs
- 1 on 1 session (30 minutes) $75
- Pathway Plan (five 30-minute sessions) $350
Learn More
If your child is struggling in the classroom, with friendships, confidence in their sport... let us help! It takes a village!
ELEVATE BUSINESS CONSULTING
COACHES / TRAINERS - Interested in Growing your Training Business? Ready to take the jump and open your OWN Training Facility?
Let me assist you in making your dreams come true with basketball training in Concord! I will teach you the ins & outs and secrets of opening your own training facility. Take advantage of my eleven years of experience to guide, coach, and mentor you as you elevate basketball in your community.
>> Services available
1) THE BLUEPRINT - This comprehensive guide takes you from start to finish of opening a gym, including finding space, build-out, expected costs, marketing plan, building your offering, gym rentals, camps, clinics, advertising, insurance, monthly expenses, launch plan, and a couple of secrets that I believe are the key to a successful self-run gym. Cost --- email me.
2) 1 on 1 CONSULTING - You will receive the Blueprint as well as 1 on 1 access (Via Zoom and/or calls) to me during the planning, build-out, and launch phases of your facility. This is crucial to ensure you are not taking any missteps that could cost you thousands in delays, missed steps, and to help you build a successful roadmap for launch. Cost --- $5,000. Elevate basketball in Concord, CA, and let's make your vision a reality!
