About ELEVATE Basketball Training
Our Mission
At ELEVATE Basketball & Performance Training, our mission is to provide top-notch training for athletes of all levels. We aim to create a positive and encouraging environment that fosters growth both on and off the court. We are proud to celebrate 10 plus years in our community!
We feature:
** Training
** AAU Teams (boys and girls)
** Birthday Parties
** Camps / Clinics
** Gym Rentals
Our Trainers
Jim Croy – Founder/Head Trainer
Jim has been coaching and training athletes since graduating from college in 1998. He graduated from Northgate where he was a two time league MVP and three time 1st Team All League player. Jim holds the school records for points in a game (40), rebounds in a game (20) and free throws made in game (17). He is also first in career rebounding (777) and second in points (1,660). Jim started his college career at Division 1 Cal Poly, and finished up at Westmont College, where he was named Defensive Player of the Year. Coach Jim was inducted into the Northgate Hall of Fame and is currently the Head Girls Varsity Basketball Coach.
“My training philosophy is to combine hard work and positivity… through those two things, an athlete can reach their full potential. My promise is that each athlete that walks through the doors of ELEVATE will leave in a better position both physically and mentally than when they entered.”
Kendall Holmes – Master Skills Trainer
Kendall is a highly regarded Skills Trainer who has been with ELEVATE for 10 years. Kendall was a highly decorated player at Ygnacio Valley High School, Diablo Valley Junior College and Fresno Pacific University. A gentle giant who instills confidence in his athletes through his positivity, attention to detail and hard work! Kendall has coached AAU teams for ELEVATE as well as at several High Schools in the Bay Area on both the boys and girls side. Coach Kendall currently serves as the Head Girls JV Coach at Northgate.
Cameron "Cam Curry" – Master Skills Trainer
Coach Cam has been with ELEVATE since 2020. Cam is a fan favorite and specializes in working with guards and perimeter players. In addition to his training and coaching AAU at ELEVATE he is also on staff for the boys program at Acalanes.
SERVICES / OFFERINGS
ELEVATE AAU TEAMS
ELEVATE offers teams that emphasize skill development, teamwork, and a positive coaching environment.
REGISTRATION OPENING SOON - SPRING Season (March - May)
Teams offered in the following
* Boys 3rd – 8th grade
* Girls 4th – High School
* SEASON DETAILS – We offer 3 seasons:
--> Spring (March - May) - Includes the ALL POPULAR RENO Memorial Jam On It Tournament
--> Summer (June - July)
-- > Fall (August - September)
* GAMES / TOURNAMENTS Teams will play in local tournaments, likely every other weekend on a Saturday or Sunday (maybe a few instances of Saturday and Sunday tournaments).
* PRACTICES will be held 2x a week at Elevate. Typically 75 minute practices between 5-9pm,
* COACHES are paid for their time – energy – effort and organization. We have a lot of coaches that coach at the high school level and have years of experience in youth basketball.
* TEAM FORMATION – If we have enough athletes to form two teams at a specific grade level – teams will be formed based at the discretion of the program director. Traditionally at the younger grades we have tried to balance talent across teams and at the older grades we often create an A and B team. Team assignment would take place during first 1-2 weeks of practice after evaluations have been completed. Our goal is to find a place for everyone and for each team to have a positive and uplifting season! We try our very best to be a no cut program that is inclusive and kids and families are proud to be a part of.
WHAT FEES INCLUDE:
** Coaching Fees
** Gym / Practice time – 2x a week
** Tournament team entry fees (includes refs) and/or Team League entry fees
What Fees DON’T Include:
** Uniform – if you need an Elevate uniform you need to coordinate through Jim Croy – jimcroyelevate@gmail.com – there is an additional $110 fee for Elevate Uniform.
** Tournament entry fees for families are not covered. Team entry fees are paid for.
TRAINING AT ELEVATE
TRAINING OPTIONS
DROP IN GROUP TRAINING
* Sundays
--> Boys 4th-7th Grade 9-10am - w/ Coach Cam $30
--> Boys 8th - High School 9:10-10am - w/ Coach Jim $40
--> Girls 7th - High School 10-10:50am w/ Coach Jim $40
PRIVATE LESSONS
* 50 minute private lessons
--> w/ Coach Jim $95 per session
--> w/ Coach Cam $75 per session
* 30 minute private lessons
--> w/ Coach Jim $55 per session
--> w/ Coach Cam $45 per session
SMALL GROUP LESSONS
* 50 minutes
--> 2-4 athletes $50 per athlete
--> 5+ athletes $40 per athlete
PRIVATE AND SMALL GROUP LESSONS ARE BOOKED DIRECTLY THROUGH COACH JIM - 925.323.4527 or jimcroyelevate@gmail.com
* Reach out for availability
CANCELLATION POLICY - Notice less than 24 hours is charged at full price. 48 hour notice is charged at 1/2 price. More than 48 hours full refund.
BIRTHDAY PARTIES
CELEBRATE AT ELEVATE
We have provided over 500 fun filled / action packed birthday parties at ELEVATE! Come celebrate with ELEVATE!
At ELEVATE your party will have full access to the entire gym - no outside groups in your way!
Activities offered - Basketball - Dodgeball - Soccer
PARTY OPTIONS
** SLAM DUNK - 2 hour time block led by one of our trainers - you coordinate with the trainer the activities you would like to include / when to eat / celebrate!
Cost - $350
Availability - Saturdays 11am-9pm
Add on: Additional 30 minute increments can be added for $50
Standard Party includes 15 kids - additional participants are charged at $10 per child.
We setup the tables and chairs - you can bring in food / drinks / decorations.
TO CHECK AVAILABILITY AND BOOK YOUR PARTY CONTACT COACH JIM - 925.323.4527 or jimcroyelevate@gmail.com
GYM RENTALS
YOUR OWN PRIVATE RUN!?!?!
ELEVATE OFFERS THE ABILITY FOR YOU TO RENT OUR OUR FULL GYM FOR YOUR OWN PRIVATE RUN.
GENERAL AVAILABILITY
--> Weekday Nights 9pm on
--> Weekends 7-9am / 7pm on
--> Holidays - reach out for availability
Cost --> $75 per hour
TO CHECK AVAILABILITY AND BOOK CONTACT COACH JIM - 925.323.4527 or jimcroyelevate@gmail.com
CAMPS / CLINICS
CHECK BACK FOR OUR CAMPS and CLINIC OFFERINGS
Athlete Mentorship Program - ELEVATE BASKETBALL
Athlete Mentorship & Counseling
Success in sports starts with the right mindset. Our mentorship program helps young athletes build confidence, resilience, and strong character—both on and off the court. Through one-on-one guidance, we focus on leadership development, mental toughness, goal setting, time management and life balance. Athletes learn how to handle pressure, overcome setbacks, and stay motivated.
More than just advice, this program provides genuine support, accountability, and perspective from experienced mentors who’ve been there before. We help young athletes not only perform better, but also grow into disciplined, confident, and grounded individuals ready to succeed in sports and in life.
Our mentorship program can be done as a one off or as series of check-ins to make sure your athlete is feeling confident on the court, in the classroom, building strong friendships and much, much, more!
>> Coaches / Mentors
* Jim Croy - 25 years experience coaching / training athletes. Former Division I basketball player. 8 years experience leading the Northgate High School Girls Basketball program. 8 years teaching experience with Middle and High School students.
* Jaley Croy - 3 sport High School athlete with a 4.2 GPA at Northgate High School, Division I college swimmer at Cal Baptist University. 5 years experience coaching the Woodlands Swim Team (4- 18 year olds). Graduate of Cal Baptist University - Psychology major / Behavioral Sciences minor.
>> Program Costs
- 1 on 1 session (30 minutes) $75
- Pathway Plan (five 30 minute sessions) $350
Learn More
If your child is struggling in the classroom, with friendships, confidence in their sport... let us help! It takes a village!
ELEVATE BUSINESS CONSULTING
COACHES / TRAINERS - Interested in Growing your Training Business? Ready to take the jump and open your OWN Training Facility?
Let me assist you in making your dreams come true! I will teach you the ins & outs and secrets of opening your own training facility. Take advantage of my eleven years of experience to guide, coach, and mentor you!
>> Services available
1) THE BLUEPRINT - This takes you from start to finish of opening a gym (finding space, build-out, expected costs, marketing plan, building your offering, gym rentals, camps, clinics, advertising, insurance, monthly expenses, launch plan and a couple of secrets that I believe are the key to a successful self run gym). Cost --- email me
2) 1 on 1 CONSULTING - You will receive the Blueprint as well as 1 on 1 access (Via Zoom and/or calls) to me during the planning, build-out and launch phases of your facility. This is key to ensure you are not taking any missteps that could cost you thousands in delays, missed steps, building out a successful road map for launch. Cost --- $5,000
